TikTok launches ‘TikTok Pro’ in Europe with built-in charity program

TikTok is launching a new version of its app called “TikTok Pro” in Germany, Portugal, and Spain. The app features TikTok’s new “Sunshine Programme,” which allows users to support charitable organizations.

Users can earn ‘virtual sunshine’ by inviting others to join and by interacting with charity-related content, such as liking or reposting videos, following charity accounts, or searching for charitable causes. They can then use this virtual sunshine on a charity, after which TikTok will make a donation to the organization.

It’s worth noting that the content on TikTok Pro is the same as that on the regular TikTok app, as reported by Social Media Today. The difference between the new app and the standard app is that TikTok Pro doesn’t have any live-streams, shopping features, or ads.

TikTok says the idea behind the new app is “to enable people in Europe to support charitable organizations while discovering engaging and entertaining TikTok content.”