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Walking through BookCon was a sort of literary haven. As I approached the exhibition floor, a string ensemble filled the Javits Center as if we’d been dropped into an episode of Bridgerton. The show floor was packed with exhibits from the big five to indie publishers, as attendees hoped to get their hands on a sought-after advanced copy. Before the event even began, as I approached the convention center nearly two hours before its start, the line stretched around several city blocks.
Attendees were ready and waiting for the show floor to open right at 9 a.m. and the lines started early.
Credit: Samantha Mangino / Mashable
Yet on the show floor, despite the long lines, there was a sense of camaraderie among attendees. There was an immediate rush to the HarperCollins booth as the publisher was giving away tickets to author signings, but attendees were respectful, asking and answering each other’s questions, and excitedly sharing which author’s signing they were hoping to score. This is a convention for fans, celebrating the shared passion of reading, and it felt like people came ready to bask in that community.
BookCon’s return to New York City comes after a six-year hiatus. From last BookCon, which took place in 2019, to 2026, the book industry has undergone seismic shifts, no doubt due to the effects of BookTok, which has helped revive print book sales. Romance and fantasy, the two most popular genres, have enthusiastic fandoms, and all of it came alive at BookCon.
In the past six months, books have been having a big moment, with the success and excitement around Rachel Reid’s Heated Rivalry following its HBO Max adaptation. It’s hard not to compare it to the fervor of the Harry Potter fandom. At the opening panel of BookCon, Reid was joined by Jacob Tierney, the creator of the adaptation, for their first public conversation about the show, and the room was packed with 3,000 fans — you could have thought it was for a ComicCon panel for Marvel’s Avengers. Reid put it best, saying that this level of fame for an author feels like an anomaly, and that “authors don’t get recognized.”
BookCon was a place for uninhibited, pure book joy. A place for fans to connect with other fans and be book nerds together — I even spotted authors fanning out over each other. There were hoards in every type of Heated Rivalry hockey jersey or T-shirt. If you weren’t familiar with Connor Storie and Hudson Williams’s faces before BookCon, you sure would be after. But in equal amounts, people were sporting gear to celebrate all their favorite authors, especially Andy Weir and Sarah J. Maas. Attendees came for the free books, too, rolling up with foldable shopping carts that they toted around with their loot.
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The two-day event was a marathon, and even covering the event, I didn’t feel like I could get to all of it. But with the first BookCon in six years in the rearview and next year’s on the horizon, these are my takeaways.
Amazon noticeably absent
The most popular e-reader is by far Amazon’s Kindle. Yet Amazon was mostly absent from the event, which is odd given that it is the largest bookseller in the United States. But at BookCon, other retailers were front and center, including Barnes and Noble and New York-based stores Greenlight Books and The Ripped Bodice. The main stage was presented by Thrift Books, and before each event, a reel of the event’s sponsors rolled, including Binc, the Book Industry Charitable Foundation, a non-profit that helps struggling independent bookstores. Having these businesses centered at the event felt like a statement against Amazon, which has a history of working against independent bookstores.
Amazon wasn’t totally absent, though; it was represented by its subsidiary Audible, which hosted the “Audible Story House.”
Print books still reign supreme
Rakuten Kobo was the only e-reader maker at BookCon 2026, showing of its Kobo Clara and Kobo Remote.
Credit: Samantha Mangino / Mashable
As a reporter covering e-readers, I anticipated seeing them in attendees’ hands and on display on the show floor. Rakuten Kobo was the only e-reader maker at BookCon 2026.
It turned out, BookCon was a surprisingly analog event. At any convention, you’ll find attendees taking breaks along the long hallways, and when people were reading, it was always with a physical book. So while I may have gone into the event planning to ask what e-readers attendees brought, I ended up witnessing the joy of print being celebrated.
Fans have thoughts about the future of BookCon
Reviews of BookCon 2026 are mixed across Instagram and Reddit.
Credit: Mashable Photo Composite
While attending BookCon 2026 as a member of the press, I had an overwhelmingly positive experience, but as always, fans will let you know where things fell short. In the comments on BookCon’s Instagram, fans are sharing disappointment about the long lines and not getting reservations for author signings. Crowds were packed at the event, which was a common complaint, though many noted that the crowds thinned out on Sunday for a more enjoyable experience.
Negative voices are often the loudest, and there has still been positive feedback about the event, which I spotted on the BookCon subreddit. It’s unrealistic to expect a perfect event after a near-seven-year hiatus, and with next year’s dates already on the books for April 10 and 11, 2027, BookCon’s organizers, ReedPop, have a year to listen to attendees’ feedback for an improved event.
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