Polemos Partners with Guinevere Capital on Gaming Monetisation

Web3 company Polemos has announced a partnership with Guinevere Capital to explore new ways of monetising audiences and managing in-game digital assets.

The joint effort is expected to focus on supporting game publishers, developers, and platforms seeking to incorporate blockchain-based tools into their existing ecosystems.

Guinevere Capital brings experience from managing and advising esports projects tied to major titles such as League of Legends and Rocket League, whilst Polemos contributes blockchain asset management capabilities through its Forge platform.

Key Insights

• Polemos and Guinevere Capital partner to develop monetisation and engagement tools for gaming
• Focus areas include asset management, player engagement, and blockchain adoption in traditional gaming
• Polemos’ Forge platform will be integrated with Guinevere’s gaming and esports network

What is Polemos?

Polemos is a web3 infrastructure company focused on supporting blockchain gaming. Its core offerings include asset management tools, onboarding systems for players, and audience engagement infrastructure. The company’s goal is to help developers and studios incorporate blockchain functionality into games without significantly altering the user experience.

A central component of its offering is the Forge platform, a toolset designed to support in-game digital asset handling and reward systems for players.

Polemos recently launched the $PLMS token, which will serve as both a utility and governance asset within its ecosystem. The token supports platform services such as incentives and asset tracking, and was listed on MEXC and Uniswap as of June 23.

What is Guinevere Capital?

Guinevere Capital is an investment and advisory firm founded in 2016, with operations focused on esports and competitive gaming.

The company has invested in and managed projects across Oceania, Europe, and the Middle East, and has worked with titles including League of Legends, Valorant, Rocket League, and others.

Its portfolio includes ventures such as GiantX, Perion, iTero, and Skybox, along with infrastructure projects tied to team development and league operations. Guinevere Capital also brings operational experience in managing esports teams and working within the Riot Games and Activision Blizzard ecosystems.

What can we expect from this partnership?

The collaboration between Polemos and Guinevere Capital is expected to focus on integrating blockchain-based infrastructure with existing web2 gaming ecosystems. The companies say their efforts will concentrate on helping publishers and studios adopt tools that support monetisation and digital asset management.

Guinevere Capital’s role involves advising on and extending the reach of these tools to existing game titles and esports structures. Polemos will provide the technical infrastructure via its Forge platform, along with support through its $PLMS token.

The move reflects a broader trend of web3 companies seeking alignment with traditional gaming firms to expand functionality and audience engagement.