Apple is now on Threads

Apple now has an official Threads account.

The company recently created and verified an account on Meta’s social network, though it hasn’t really done much with it yet. It’s located at https://www.threads.com/@apple, has the company logo as a profile pic and the description “apple” (very imaginative, Apple), but it hasn’t posted anything yet.

Apple has an account on Elon Musk’s X (formerly Twitter), but it doesn’t keep any posts there, even though it sometimes uses X to highlight products and events. Currently, the company has 0 displayed posts, even though it has 9.8 million followers.

Seeing Apple on Threads isn’t much of a surprise given that Apple maintains an active Instagram account (both Instagram and Threads are owned by Meta, and share the same account verification process). On Instagram, Apple is active, and it uses the account to post photos from its “ShotoniPhone” campaign.

Notably, Apple already has a couple of other accounts on Threads, including Apple News, Apple Music and Apple Books, though they’re devoid of content, too. The only Apple-related accounts that are active on Threads that we could find were Shazam and Beats by Dre.