The 22 Best Non–Prime Day Deals From Retailers That Are Not Amazon

Prime Day started as a one-day sale, but Amazon has expanded it to nearly a week in its pursuit of absolute ecommerce dominance. We were all sucked in by fast shipping and low prices, but if you’re wary of feeding the beast, you needn’t go without great deals on tech. Plenty of other retailers are offering discounts and bargains this week, including Walmart, REI, Target, Wayfair, Best Buy, and Home Depot. You can also snag deals on many of the best tech devices direct from the manufacturers. Here are the best of them.

Updated 6:38 pm ET July 11, 2025: We’ve updated prices throughout this story, and added deals on the Google Nest Learning Thermostat (4th Gen), Apple Watch SE (2024), and GoPro Hero 13 Black.

WIRED Featured Deals

Photograph: Luke Larsen

A whole new generation of affordable Chromebooks is here, with slightly smaller bezels and better keyboards, and the CX15 is one of ‘em. Walmart has it even cheaper than Amazon right now.

The Microsoft Surface Laptop 7th Edition (7/10, WIRED Recommends) might just be the MacBook Air alternative you seek. It has a great screen with a fast refresh rate, and Best Buy is offering the 512 GB model at a very tasty price.

The Samsung Odyssey G6 (8/10, WIRED Recommends) has a 360-Hz refresh rate and fantastic colors, making it ideal for fast gaming action. It’s the OLED monitor most gamers should be buying right now.

You won’t find this low-profile mechanical keyboard for less, and it has that tactile typing feel everyone loves. Throw in a strikingly thin profile, hot-swappable switches, and a gasket mount design, and we have a very tempting keyboard indeed.

Photograph: Simon Hill

This is the best mobile hotspot you can buy right now. With support for 4G and 5G networks, you can connect up to 32 devices, and the range is up to 2,000 square feet.

The Nikon Z6 III (8/10, WIRED Recommends) is our favorite Nikon mirrorless camera, boasting a 24-megapixel partially stacked CMOS sensor that offers great image and video quality.

This is a fast card that’s ideal for your camera and capable of shooting video. It can reliably hit speeds of 300 MB/s.

Track your keys, bags, or anything else you fancy with the best trackers for Apple folks. With Bluetooth and Apple’s special U1 location-finding chip, these show up right in your Find My app.

Photograph: Julian Chokkattu

It doesn’t get better than this for Samsung fans, the Galaxy S25 Ultra is Samsung’s top-of-the-line flagship smartphone. It has a pair of telephoto zoom cameras and a sneaky stylus.

A versatile camera system, great performance, and excellent build quality, along with Google’s unique feature set make the Pixel 9 (9/10, WIRED Recommends) a great buy at this price.

It may not be the brightest but TCL’s QM6K (8/10, WIRED Recommends) tops our Best TVs guide with decent black levels, rich and natural colors, and a remarkably clear and unified screen.

You can’t go wrong with Sony’s Bravia 8 II (9/10, WIRED Recommends) because it’s one of the most beautiful TVs you can buy, offering fabulous picture processing and vivid colors.

The highest-end Roku stick is also the best 4K streaming device with great apps, a voice remote, and support for Dolby Vision HDR. Everything you need for streaming movies and TV shows.

Photograph: Simon Hill

The Oura Ring 4 (9/10, WIRED Recommends) is the best smart ring, the best sleep tracker, and one of the best fitness trackers. At this price, it’s time you put a ring on it.

One of our favorite watches for runners, this Garmin watch (8/10, WIRED Review) has excellent battery life, solid sleep-tracking features, and delivers detailed fitness tracking.

The best wireless earbuds for most people, Nothing’s Ear (a) (8/10, WIRED Recommends) sound and look great, and have decent noise cancellation, good battery life, and great touch controls.

This waterproof speaker can hang out anywhere and offers warm and full sound, and up to 12 hours of battery life. It’s one of our favorite Bluetooth speakers.

The best USB microphone sounds and looks great and features quality physical controls like a volume knob to help you fine-tune your sound.

Photograph: Molly Higgins

The automatic litter box we recommend for most people is easy to use, compact, and smells surprisingly great.

This is the smartest and best high-end robot vacuum we have tested. Hell, it even has a new stair-climbing function, and is capable of accurately identifying obstacles and dirty floors.

With a wee carrying handle and a 288-WH capacity this is a handy portable power station for a weekend camping in the sticks. It will keep your phones and other small gadgets charged.

The Backbone One (8/10, WIRED Recommends) is a great way to enjoy games on your phone. In fact, it’s our favorite mobile gaming controller, with features like one-button streaming.

Photograph: Google; Getty Images

The latest generation of the Google Nest Learning Thermostat (9/10, WIRED Recommends) is both gorgeous and easy to use. It’s got a nice screen size compared to past models, and comes in three eye-catching finishes.

You’ll need a Target Circle account (which is free!) to see this Apple Watch deal on Target, but it’s a great discount on our favorite Apple Watch for most people. It’s got just enough features to feel like you get the full experience, but skips over some of the cooler features you’d find on advanced watches.

If you’re looking for an action camera for your summer adventures, the Best GoPro is the GoPro Hero 13 Black (7/10, WIRED Recommends), and you can snag it on sale right now during Target’s Circle Week. The camera has an improved battery, magnetic mounting system, USB-C pass-through charging, an improved HDR mode with HLG, and new lens accessories.