Best Labor Day TV deal: 65-inch Sony Bravia 3 4K TV for $698

SAVE 13%: As of Sept. 1, the 65-inch Sony Bravia 3 4K Smart TV is on sale for $698 at Amazon. That’s a 13% discount, saving you about $102 off its regular $799.99 list price.

Labor Day weekend is the perfect time to upgrade your entertainment setup before the fall movie season and holiday game releases. If a new screen is on your list, Amazon has a solid limited-time deal on a TV that was basically designed for gamers.

As of Sept. 1, the 65-inch Sony Bravia 3 4K Smart TV is on sale for $698 at Amazon. That’s a 13% discount, saving you about $102 off its regular $799.99 list price.

Another nice perk with this deal is the free “Deluxe Delivery and Unpack” option from Amazon. For a limited time, they’ll deliver the TV to your room of choice, unbox it, and remove the packaging for free (a service that usually costs $29.99). There’s also a “Television Unpacking and Haul Away” service for $69.99 if you want them to take your old set.

This TV is ideal for PlayStation 5 owners, thanks to exclusive features like Auto HDR Tone Mapping and Auto Genre Picture Mode (which auto-optimizes the picture quality for PS5 content). Even if you’re not a gamer, the Bravia 3 delivers a seriously vibrant picture thanks to its 4K HDR Processor X1 and Triluminos Pro technology (it produces over a billion accurate colors). It also supports both Dolby Vision and Dolby Atmos for a more ~cinematic~ experience.

For smart features, the TV runs on Google TV, giving you access to thousands of apps and Google Assistant for voice commands. It also comes with the SONY PICTURES CORE app, which includes movie credits for some of the latest releases.