How to Watch Apple’s iPhone 17 Announcement, and What to Expect

September 6, 2025

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Ah, September. The kiddos head back to school, the geese head south for the winter, and we all head to Cupertino to see the new iPhones.

Apple’s latest product launch event is happening on September 9. The livestreamed announcement starts on Tuesday at 10 am Pacific, 1 pm Eastern, and 6 pm British Summer Time. You can watch the livestream right here on this page, on Apple’s website, or on Apple’s YouTube channel. If you’re already deep in the Appleverse, you can also watch in the Apple TV app on any screen where it runs.

For weeks, little nuggets of information about Apple’s forthcoming device lineup have been regularly extracted from the various online rumor mines. Based on those whispers and Apple’s typical release schedule (which rarely varies) we can expect an event filled with announcements. We’ll likely see a full line of iPhones 17, including the base model, the Pro models, and a brand-new ultra-thin version called the iPhone Air. We are also expecting new Apple Watches and new AirPods. All of these devices will surely have some sort of AI-enabled capabilities. There might even be some Apple TV news.

Just know that Apple always stays tight-lipped in the lead-up to its launch events, so the information we’re providing here is speculative. Also, the company likes to drop a surprise or two during its presentation, so keep an eye out for WIRED’s roundup of everything Apple announces once the event ends.

In the meantime, here’s what to look out for.

Air Born

The biggest news of the event might just be about one of the lightest gadgets in the lineup. We’re expecting a new addition to the iPhone lineup called the iPhone 17 Air.

This phone is expected to be noticeably thinner and lighter than other iPhones. The Air is rumored to have a 6.6-inch OLED screen and come in at a svelte 5.5 mm thick. (That’s 2.3 mm thinner than the iPhone 16.)

Given the phone’s slim size, the Air might come with some design tweaks and sacrifices to its internal powers to keep its lithe form. Rumors have indicated that the USB-C port won’t be centered along the bottom of the phone.

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