Google has officially announced the date of the next Made By Google event, which will take place on Aug. 20. That’s when we expect to see the official debut of the Pixel 10 series.
As is typical for Google, the whole Pixel 10 lineup has been leaking like a busted pipe. Last week, the full Pixel 10 lineup leaked, and we’re expecting to see the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold make their debut on Aug. 20. And that’s just the tip of the leak iceberg, if you’ll forgive us for mixing our metaphors.
Google makes some of the best Android phones on the market, so the latest Pixel launch is a very big deal. Based on the rumors so far, the Pixel 10 series of phones won’t be a massive departure from the previous generation of Pixel 9 devices. For the most part, it seems like some spec updates and feature shuffling are in order.
With the launch less than a month away, here is everything we know (and everything we think we know) about the Pixel 10 series so far.
Pixel 10 release date and price
Barring a massive shock, the Pixel 10 announcement will come on Aug. 20, with a full launch on Aug. 28. This lines up with last year’s launch of the Pixel 9 series. In addition, there will almost certainly be a Pixel 10a at some point, but its launch date will likely be 2026. After all, we only recently got our hands on the Pixel 9a (which we named “the budget phone to beat”).
For pricing, it seems Google may be shaking it up a bit. Despite initial rumors that prices might actually be lower, that now seems very unlikely. Noted leaker Roland Quandt posted on Bluesky that the prices will increase for virtually the entire lineup. Don’t forget that Google makes Pixel devices in China, India, and Vietnam, so tariffs may further impact pricing.
Earlier this summer, Android Headlines reported on a leak that the Pixel 10 Pro Fold model would drop in price by a few hundred dollars. However, that no longer seems to be the case. On July 30, Android Headlines reported that there would be no price increases with the new Pixels, with the base Pixel 10 starting at $799 and the Pro Fold remaining at $1,799.
Magnets? Magnets!
Have you heard? There’s a new Qi wireless charging standard, Qi2. To make wireless charging more efficient, Qi2 wireless chargers will utilize magnets (like Apple’s MagSafe devices and accessories) to ensure proper alignment between devices. And because the new Pixels are slightly heavier and thicker, we believe the devices may incorporate magnets into their design. Alternatively, we could see a new PixelSnap line of magnetic accessories.
Our first official look at the Pixel 10
A screenshot from a promo video posted at the official Pixel store.
Credit: Google
At first, our only glimpse of the Pixel 10 came from one of the most interesting leaks of all time, where someone apparently nabbed photos of Google shooting a commercial with the new Pixel 10. However, on July 22, the official Pixel store posted a video of the new Pixel 10 in all its glory. As we reported at the time, “In any case, the photo shows the Pixel 10 in a silvery color, with a large, horizontal camera bump on the back hiding three cameras. The entire thing doesn’t really look all that different from the Pixel 9 Pro, which also has a triple rear camera, though it’s not available in this color.”
More Pixel 10 design change rumors
Based on everything we’ve seen, the Pixel 10 series won’t look too different from the current Pixel 9 lineup. It’ll still have Google’s patented camera bump, and the sensors appear to be in the same spots as well. More recent rumors seem to confirm this.
The same holds true for the Pixel 10 Pro Fold, as it appears to be about the same as last year. Leaked specs point to a bigger screen and a larger battery. On the whole, the two could be twins. That could give Samsung a major edge, as the newly launched Galaxy Z Fold 7 is significantly thinner than its folding predecessor.
Android Headlines also reported recently that the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold will be heavier, though not by much. Except for the foldable, we expect the new Pixels could also be thicker. However, the differences reported thus far are pretty minuscule — about 1 mm and 1 to 11 grams, respectively. As we mentioned already, the adoption of magnets for Qi2 wireless charging could explain the change.
What colors will the Pixel 10 phones come in?
For colors, rumors state that the phones will come in the following colors:
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Pixel 10: Obsidian (black), Indigo (purple), Lemongrass (yellow), and Frost (blue)
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Pixel 10 Pro and Pro XL: Obsidian (black), Jade (green), Moonstone (gray), and Porcelain (white)
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Pixel 10 Pro Fold: Jade (green), Moonstone (gray)
The colors seem to be consistent among the rumors, but the color names aren’t. In some leaks, Frost is referred to as just “Blue” while Jade is referred to as just “Green”. Moonstone has also been referred to as Sterling (as in silver), and Lemongrass has been referred to as Limoncello. However, it seems black, purple, yellow, blue, green, gray, and white seem to be the colors Google is going with this year.
Google Pixel 10 specs
From left to right: Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL
Credit: Kimberly Gedeon / Mashable
Unlike the colors, specs have been pretty consistent amongst all the rumors. Google’s new Pixel smartphones are likely to have a TSMC-made Tensor 5 chip, which will power the entire Pixel 10 series. As per the norm, the Tensor 5 will no doubt be Google’s most powerful chip to date, scoring significantly higher than the Tensor 4 in leaked benchmarks. This will be a boon for mobile gamers, AI adopters, and power users.
Other rumors point to modest bumps in various specs, including a peak brightness boost to 3,000 nits (from 2,700 nits), and a boost in regular brightness to 2,000 nits (from 1,800 nits). There have also been some whispers that Google will include higher PWM when dimming the display, an improvement for those who were sensitive to the display dimming of previous Pixels.
The Pixel 10 Pro Fold is expected to get a bump in battery to 5,015 mAh, a decent bump over last year’s Pixel 9 Pro Fold and its 4,650 mAh. Pixel 9 users have complained about low battery life (a long-running problem), so we’ll have to wait and see if the new battery and Tensor 5 chip resolve these problems.
Notably, Android Headlines notes that the Pixel 10 Pro Fold could be the first foldable with a full IP68 waterproof rating, which is genuinely exciting for foldable fans. The Galaxy Z Fold 7 and Motorola’s foldable both sport IP48 ratings.
The rest of the specs should be about the same. Rumors say that the RAM and storage options will remain the same as they did last year, and the overall design and screen sizes will too (sans the Fold). The batteries will receive a modest (roughly 5 percent) bump in size, and charging speeds are rumored to increase as well. These bumps aren’t huge though, as the Pixel 10 is slated to go from 27W charging to 29W charging.
Google Pixel 10 camera changes
Much like the specs, the Pixel 10 camera system will see small changes from last year’s Pixel 9. Rumors for this come from Kamila Wojciechowska (via Android Authority). There is a lot to unpack here, so let’s get right to it.
The Pixel 10 is slated to get some new hardware here, including a 50 MP Samsung GN8 wide-angle lens, a 13 MP Sony IMX712 ultrawide lens, an 11 MP Samsung 3J1 telephoto lens, and the same Samsung 3J1 as the selfie lens.
The cameras on the Google Pixel 9.
Credit: Joe Maldonado / Mashable
While the Pixel 10 would gain a telephoto lens, something that the base Pixel 9 did not have, the rest of the lineup is widely considered to be a downgrade. Last year’s Pixel 9 had the same wide-angle and ultrawide sensors as the Pixel 9 Pro XL but left out a telephoto. This year, the Pixel 10 is slated to get a telephoto but a downgrade in the wide and ultrawide sensors.
Moving on, the Pixel 10 Pro and Pro XL are rumored to house a 50 MP Samsung GNV wide-angle lens and a trio of 48MP Sony IMX858 lenses handling the telephoto, ultrawide, and selfie cameras. The selfie camera got a slight bump, but otherwise, the camera system will be mostly the same.
Finally, the Pixel 10 Pro Fold is slated to have a virtually identical camera system to last year. In case you forgot, that includes a 48 MP wide-angle lens, a 10.5 MP ultrawide lens, and a 10.8 MP 5x telephoto lens with two 10 MP selfie cameras on both screens.
Google Pixel 10 software
Highlights from Android 16.
Credit: Google
This one is pretty easy. Google will certainly launch the phones with Android 16. That’s not much of a rumor: The latest OS is already in the wild, so it just makes sense. Per the norm, there will likely be a bunch of Pixel-specific features.
One such feature is Pixel Sense, an on-device assistant that’ll be able to read data from other apps, such as media apps, your calendar, messages, Maps, email, and others. Many expected this feature, previously referred to as “Pixie,” to be unveiled with the Pixel 9, but it seems the Pixel 10 will be the one. In addition to the above, the assistant will be able to take notes, suggest personal data when you need it, complete tasks and routines faster, and more. Per Android Authority, it’ll adapt to your interests as well.
In addition, there are some new wallpapers and new sounds coming with the device.
New AI features with the Pixel 10 series
We also expect a treasure trove of AI improvements and features. One such example is “Speak to Tweak,” which likely allows Gemini (or another LLM) to edit your photos based on your suggestions. A similar rumored feature is “Sketch to Image,” where you can draw a rough outline of something and AI will fill in from there. There have also been whispers of a Magic Editor for video, some generative AI video editing features, and related tools
One possibility we’re watching closely? A bonus subscription to Google AI subscriptions. Currently, when you buy the Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Fold, you get a 12–month free trial for the Google AI Pro plan. That unlocks one year of access to Gemini Advanced as well as Gemini features in apps like Gmail and Google Docs (you also get 2 TB of cloud storage). In the same way, the new Samsung phones also come with access to Google AI Pro, including access to Google Veo 3, Google’s new AI video generator.
We’re waiting to see exactly what AI goodies will come with the new Pixel 10 devices, but we’re hoping for good news here.
It seems the Pixel 10 lineup is shaping up to be mostly a minor improvement over the Pixel 9 series. There are two caveats to that. If rumors hold, the Pixel 10 camera system will be a slight downgrade, while the Pixel 10 Pro Fold will actually be a sizable upgrade in everything but design. In any case, we only have one more month to wait (allegedly) to see what happens.
UPDATE: Jul. 31, 2025, 2:34 p.m. EDT This story has been updated with additional information on the new Pixel phones.
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