YouTube hardens AI policy but it includes a big exception

YouTube is upgrading its AI labeling system, including a new automatic detection tool, as tech companies ramp up their investments in content provenance.

Previously, videos featuring photorealist AI had to be tagged by their creators or face a strike — once it was tagged as AI, a disclosure label would be added to the description. Now, that label is moving up to the top, more prominently displayed for all to see next to the video’s title and in the bottom corner of YouTube Shorts.

In a first since the platform introduced labels in 2024, YouTube will also begin scanning content and automatically adding labels to any unmarked videos with significant AI use. “It’s important to note that a disclosure label alone does not change how a video is recommended or whether it’s eligible to earn money,” the platform wrote in a recent blog post. “In a world where AI is changing what’s possible, our goal is simple: make it as easy as possible for creators and viewers to have the right information.”

YouTube has faced criticism for an abundance of AI “slop” and AI-generated advertising, and the platform has removed millions of channels and videos in response. YouTube CEO Neil Mohan stated that curbing AI slop is a top priority.

Meanwhile, child safety advocates have recently called on the platform to address what they call a dangerous proliferation of AI-generated, animated content aimed at children. In an April letter sent to Mohan and Google CEO Sundar Pichai, a coalition of child advocacy groups urged the platform to ban AI-generated content on YouTube Kids, institute clear AI labels for all content, and implement new parental controls aimed at limiting AI videos.

At the time, YouTube told Mashable it was working on developing labels for YouTube Kids. The company also explained that its current labeling approach doesn’t apply to YouTube Kids because of other safety policies, including a lack of descriptions on Kids content.

For now, the new labels only apply to the main YouTube website, not content found on YouTube Kids. In addition, the automatic labelling system will only scan for “photorealistic and meaningfully AI altered or generated” content, a policy which so far has excluded animated or highly stylized video.